To date, no researchers have identified any instances of implicit evaluation change on a cultural level. Despite change in self-reported attitudes, these predictors have remained relatively consistent across this time period. These include participant demographic (e.g., gender) and personality (e.g., gender role attitude) characteristics, as well as perceptions of the target and the type of self-report attitude measured.
Horn (2012) presented a multidimensional framework to describe predictors of self-reported attitudes. In both cases, people who expressed positive attitudes towards lesbian and gay people were in the minority in the 2000s but constituted the majority of respondents by 2013. By 2013, this number had increased to 60%. In a worldwide poll, the Pew Global Attitudes Project found that in 2003 a slim majority of 51% of respondents felt that homosexuality should be accepted by society.
National Gallup polls show that moral approval of lesbian and gay people in the U.S. Accompanying the changes in legal rights, self-reported attitudes towards lesbian and gay people have also been shifting.